
A | (ECNS) -- Chinese modern tea brands such as Mixue Ice Cream & Tea and CHAGEE are rapidly expanding overseas and gaining popularity among young consumers around the world. From Southeast and Central Asia to the Americas, long queues outside Chinese tea shops are becoming an increasingly common sight. Mixue Ice Cream & Tea now operates more than 4,500 stores across 16 countries. The brand recently opened its first store in São Paulo, Brazil, after entering the U.S. and Mexican markets. In Kyrgyzstan, its affordable ice cream and fresh lemonade have proved particularly popular, with local customers accounting for 95% of sales. Localization has been key to Mixue’s overseas growth. In Cambodia, for example, the company uses locally sourced dragon fruit and passion fruit to cater to local tastes while developing regional supply chains. Meanwhile, CHAGEE has opened more than 370 stores overseas, including over 220 in Malaysia. The brand incorporates elements of traditional Chinese culture into its modern packaging and store designs, drawing inspiration from traditional embroidery and Chinese opera. Combined with prominent locations in major shopping malls, this distinctive cultural identity has helped Chinese milk tea become an increasingly fashionable choice among young consumers overseas. (By Intern Lin Qiaochu, Zhang Dongfang)
。 北京8月21日电 (记者 陈杭)2026世界农业科技创新大会(WAFI)将于9月17日至19日在北京平谷举办,9月15日至16日将在中国农业大学举办多场会前会议。大会主题为“农食系统绿色健康转型”,采用“1+8+1+N”总体架构,设置1场开幕式及全体会议、8场专题会议、1场农业科技博览会、多场平行会议与国际交流活动。 这是记者21日从2026世界农业科技创新大会新闻发布会上获悉的。

B | 本届大会由中国农业大学、北京市平谷区人民政府、北京市农业农村局、国际农业研究磋商组织联合主办。 大会全体会议设置资源循环与粮食减损、AI驱动全球农业转型、农业绿色可持续发展、膳食营养产业升级、农业创新与南南合作、高级别政策对话6大议题。8场专题会议包括世界涉农高校校长论坛、世界农业科学家论坛、农食行业创新与投资论坛、农食行业企业家论坛、国际交流与合作论坛、全球青年论坛、女性农场主专题峰会、全球乡村转型论坛。

C | 会期还将举办中国-东南亚、中国-拉美、中国-非洲等多场次国际农业交流活动。 大会咨询委员会联席主席、中国工程院院士孙其信介绍,本届大会将联合国际知名科创中心、行业孵化器发起成立全球农食创新联盟(GAIA),打造国际化农食创新服务网络,赋能地方农食产业链提质升级,服务全球农食系统发展。 北京市平谷区区长李志遂表示,近四年,大会累计吸引全球近百个国家和地区数千名专家、市场主体参会,落地产学研合作项目近百个,带动生物种业、智能装备、现代食品等高精尖项目扎根平谷。
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